List Of Woke Companies 2024 Predictions. In terms of sentiment, nearly 1 in 4 gen z adults and millennials said they think companies’ being described as “woke” is “very positive,” and 30% of liberals said the same. Opposition to trans students playing in sports teams that match their chosen gender rather than their biological sex has grown from 53% in 2022 to 61% in 2024, according.
Two major tailwinds should help it in 2024: Conservative activists have scored some wins with boycotts against major companies in 2023.
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